Ukraine.ua

Ukraine's official website and social media profiles

Goal

Arrow

Ukraine.ua is called to be the official digital voice of Ukraine and to form a community of people who share the values of freedom. The platform shows the real Ukraine with its diverse manifestations and tells the remarkable stories of Ukrainians. The project also contributes to shaping the brand and perception of Ukraine among foreign audiences, creating new emotional connections with Ukraine and inspiring them by example.

The main task of Ukraine.ua during the full-scale war is to provide 24/7 verified information about the consequences of Russia's war against Ukraine for the country and the world; to spread stories of heroic struggle and resilience of the Ukrainian people; to explain the context of Ukraine's past, present and future to foreigners.

Insight

Since its launch, Ukraine.ua has gained the trust of millions of foreigners as a source of verified information about Ukraine. However, Ukraine.ua also helps to learn more about Ukraine — its opportunities, people, and superpowers. This platform gives a voice to Ukrainians and addresses the world on their behalf. This voice is sincere, informal, genuine, emotional, and very personalized. We communicate everything as it is, creating a human and open image — just like Ukrainians.

Concept

The great mission of Ukraine.ua is to unite. To unite people who believe in the idea of freedom as an absolute value and are ready to defend it.

Implementation

Currently, Ukraine.ua unites a number of digital platforms -— the official website of Ukraine, Ukraine.ua, including the multilingual website war.ukraine.ua, which covers, documents, and archives the events of the full-scale war launched by the Russian Federation against Ukraine. Ukraine.ua also has official pages in English on Facebook, Instagram, Spotify, LinkedIn, TikTok, Twitter, and Youtube.

Top stories from partners

  • "Ukraine is extremely beautiful, innovative, and diverse. And now our country has an official page @ukraine.ua. Please join us and share the account with your friends so that as many people as possible from all over the world can learn more about Ukraine," — said Volodymyr Zelenskyy, President of Ukraine, July 15, 2021.
  • "Today, we do not hear the traditional complaints that Ukraine is losing the information war. Instead, the world recognizes the successful communication of our country during Russia’s full-scale invasion. When we created the Ukraine.ua digital ecosystem, we aimed to achieve exactly this goal: to give Ukraine a strong voice and agency to counter Russian disinformation and propaganda. Thanks to high-quality content and the work of a professional team, the Ukraine.ua digital ecosystem has won the hearts of hundreds of millions of foreigners," — said Dmytro Kuleba, Minister of Foreign Affairs of Ukraine, January 24, 2023.

Results

In 2022, the outreach of Ukraine.ua communication channels exceeded 1 billion, and the regular audience grew more than 10 times over the year to 2 million users. The Instagram page of Ukraine @ukraine.ua hit the 1 million subscribers and got to the top 5 most popular official pages in the world.

We are particularly grateful to

VOLUNTEERS

ALL AUTHORS

Team

Head of Ukraine.ua: Yaroslav Turbil
Lead SMM manager: Mariia Palyvoda
SMM-manager: Nataliia Druhak
SMM-manager: Vitalii Kovalchuk
Editor of war.ukraine.ua: Veronika Lutska
Website administrator and news feed editor: Viktor Nazarenko
SEO specialist: Kseniia Demchenko

The project is developed in cooperation with the Ministry of Foreign Affairs of Ukraine.

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