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Latest news from the BRAND UKRAINE team
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Ukrainian superpower: the first international conference on Ukraine's national brand was held in Kyiv

Ukraine's soft power became the main focus of the event as it helped win the hearts and minds of millions of people worldwide amid Russia's full-scale invasion.
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BRAND UKRAINE Seminar for the European Parliament and the European Commission

The BRAND UKRAINE team organized a seminar on countering disinformation for the staff of the European Parliament and the European Commission as part of the Nations Against Disinformation initiative.
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Ukraine improved its indicators according to the Corruption Perceptions Index

In particular, during 2023, the country added 3 points in the rating.
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Ukraine got second place in The Eastern Partnership Index 2023

Even though first place went to Moldova, the authors of the rating note Ukraine's significant progress in reforms contributing to its European integration.
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Ukraine has improved its position in the Human Freedom Index for 2023

Compared to the previous year, Ukraine has risen 6 places in the Human Freedom Index 2023, ranking 83rd out of 165.
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The BRAND UKRAINE team wraps up 2023 with a partner event

On December 20, BRAND UKRAINE gathered friends and partners to thank them for their support and to celebrate the shared achievements of 2023.
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BRAND UKRAINE panel discussion "How to keep Ukraine at the centre of the world's attention?" at the ISAR Ednannya forum

After an unprecedented surge of attention at the beginning of the full-scale invasion, foreign audiences are now losing interest in news from Ukraine. Is it possible to bring the world's attention back to Ukraine? If yes, then how?
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Brand Ukraine presented the study "The Global Image of Ukraine's Tech Sector." Is Ukraine perceived as a technologically developed country?

The “Tech (IT) Country” is a pivotal brand attribute for Ukraine, and its active promotion is crucial for enhancing the nation’s international image and expediting Ukraine's recovery after the war.
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10-Position Drop in the Nation Brands Index 2023: What Is Happening to the World's Interest in Ukraine

In the beginning of the full-scale Russian invasion, the world’s interest in Ukraine reached its peak. However, a year and a half later, this trend is on the decline.
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