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Latest news from the BRAND UKRAINE team
10-Position Drop in the Nation Brands Index 2023: What Is Happening to the World's Interest in Ukraine
In the beginning of the full-scale Russian invasion, the world’s interest in Ukraine reached its peak. However, a year and a half later, this trend is on the decline.
Ukraine in U.S. News Best Countries annual ranking
Ukraine was included in the world's top ten most politically influential countries according to the U.S. News Best Countries ranking. Overall, Ukraine ranked 68th out of 87 countries, six points lower than the previous year.
BRAND UKRAINE’s first strategic session
During August 31 – September 2, the BRAND UKRAINE team travelled to Verkhovyna in the Western part of Ukraine to participate in their first strategic session and define organisational goals until December 2024.
The Carol for Charity won a Silver Lion award at the Cannes Lions International Festival of Creativity 2023
The project earned Ukraine its first Silver Lion in the Radio & Audio category (Not-for-profit / Charity / Government) and a Bronze Lion in the Media category (Use of Audio Platforms)
Digital solidarity campaign #TheUnityWave for the Eurovision-2023 unites Brits and Ukrainians
On Instagram, Ukrainian and British showbiz stars, politicians, and even institutions are posting joint posts about what unites the two countries
BRAND UKRAINE team joined as judges for Unofficial Emblem Contest for the Coronation of His Majesty King Charles III
We are grateful to the British Embassy Kyiv for this opportunity to take part in this momentous event
Managing Ukraine’s nation brand during a war
Maria Lypiatska, Head of BRAND UKRAINE and Strategic Communications Advisor for the MFA, outlines how they’re telling Ukraine’s story to the world during a war and shares lessons from crisis communications that hopefully you’ll never need to use
Ukraine.ua's campaign #FreeTheLeopards to provide Ukraine with German Leopard 2 tanks went viral on social media
Flash mob #FreeTheLeopards went viral and reached 111 million people
Why does Ukraine need a strong and recognizable brand?
BRAND UKRAINE team talked about its mission and tasks and why Ukraine needs its brand
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