Digital solidarity campaign #TheUnityWave for the Eurovision-2023 unites Brits and Ukrainians

On Instagram, Ukrainian and British showbiz stars, politicians, and even institutions are posting joint posts about what unites the two countries
May 22, 2023, 10:43 a.m.

This year's Eurovision Song Contest 2023 is being held in Liverpool, UK, because of Russia's war against Ukraine. For the first time in the history of the contest, the Eurovision is being held on behalf of another country. Ukrainian people are grateful for this support and have shown their gratitude to their British partners in a creative way.

The campaign`s goal is to show solidarity and unite the people of Ukraine and the United Kingdom.

On Instagram, Ukrainian and British showbiz stars, athletes, politicians, and even institutions and organizations are posting joint posts about what unites the two countries and calling on people to open their hearts to Ukraine.

The campaign has been joined by the President of Ukraine Volodymyr Zelenskyy and the Prime Minister of the United Kingdom Rishi Sunak, TVORCHI band and singer Mae Mueller, singers Jamala and Birdy, TV hosts Timur Miroshnychenko and Samantha Quek, the National Opera of Ukraine and the Royal Opera House, the Odesa Art Museum and the Walker Art Gallery, the Ministry of Culture and Information Policy of Ukraine and the Department for Culture, Media and Sport UK, and gymnasts Lilia Podkopaeva and Beth Tweddle.

The organizers invite Brits to join the campaign in one of two ways:

  • Create an Instagram story using the filter in the shape of Ukrainian-British hearts, add the hashtag #TheUnityWave and tag to be highlighted on the official page of Ukraine;
  • Make a joint post using the Instagram sharing tool with a British friend, colleague, partner, organization or company.

The campaign was initiated by Ukraine`s official Instagram page, which the Ministry of Foreign Affairs of Ukraine develops in cooperation with BRAND UKRAINE. The creative idea and development by the creative agency Bickerstaff.734.