We help Ukraine to become a lovemark for millions of foreigners

We develop a strong brand of Ukraine so that the whole world knows about us.

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About Us

BRAND UKRAINE is an NGO that helps to develop a strong and sustainable brand of Ukraine globally. In early 2022, we brought together like-minded people and experts in international projects and communications to promote a positive image of our country and interact with foreigners through lovemark projects and campaigns, digital solutions, analytical products and research.

Streamline activities

Access to verified information about Ukraine

Promoting Ukraine's strategic narratives and countering foreign-led disinformation

Ukraine's brand promotion

Institutional capacity building of the organisation

Our team is developing Ukraine.ua together with the Ministry of Foreign Affairs of Ukraine.

We call this project a digital ecosystem, which includes the official English-language pages of Ukraine on Facebook, Instagram, LinkedIn, Spotify, TikTok, Twitter, Youtube and the official websites of Ukraine ukraine.ua and war.ukraine.ua.

Every month millions of foreigners receive verified information and learn interesting things about Ukraine on Ukraine.ua channels.

We call this project a digital ecosystem, which includes the official English-language pages of Ukraine in social networks:

Follow the official websites of Ukraine

Photo by Bogdan Susol

New Projects

Culture From Idea to Ideology - Project Cover_upd2

Culture: From Idea to Ideology

The communication campaign presents an interactive quiz and a series of articles


Ukraine's official website and social media profiles
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Russia’s War Crimes

Online archive

New Analytics

  • Ukraine's Global Perception Report

Ukraine's global perception report

  • Ukraine in global search

Ukraine in global search

January 8-14, 2023
  • Ukraine's brand attributes tracker

Ukraine's brand attributes tracker

October - December 2022

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