Why does Ukraine need a strong and recognizable brand?

BRAND UKRAINE team talked about its mission and tasks and why Ukraine needs its brand
Jan. 25, 2023, 5:31 p.m.

We talked to Bazilik Media about our BRAND UKRAINE team, mission and tasks, Ukraine.ua ecosystem, our approach to creating lovemark projects, and why our country needs its brand.

Ukraine.ua project has become a resource that now covers a multi-million audience of users worldwide. It includes the official website of Ukraine and its pages on social networks for communication and interaction with foreign audiences.

During the 9 months of full-scale war, the ecosystem coverage exceeded 904 million, and our regular audience is about 2 million people.

A strong national brand and reputation give a country many opportunities - from being more attractive to tourists, students and talent to attracting investments and businesses more effectively. In the case of Ukraine, the record growth in awareness, reputation and influence since the first days of the full-scale invasion has allowed it to achieve an advantage on the information front and garner unprecedented international support.

The Brand Finance study conducted in March 2022 showed that Ukraine's awareness increased by 44%, influence - by 24%, and reputation - by 12%.

Read more here in the full article (in Ukrainian).