1 million followers on Instagram

How we managed to gain the trust of a million foreigners
Dec. 25, 2022, 9:09 p.m.

Recently, the founders of BRAND UKRAINE Mariia Lypiatska and Yaroslav Turbil told how our team managed to cross the 1 million followers mark on the official Instagram of Ukraine.

We created this account back in the summer of 2021 as a business card page of our country. We planned to tell subscribers about tourist locations, culture, food, technology, learning opportunities, etc. But on February 24, 2022, when Russia launched a full-scale war against Ukraine, the focus of the page changed.

Now Ukraine.ua is a powerful voice of Ukraine in times of war, a source of verified information for a large foreign audience. We know that war has a face, so we pay great attention to the stories of Ukrainians. At the same time, we use every opportunity to tell about Ukraine in its various manifestations.

Our goal is to show the real Ukraine, make foreigners fall in love with it and help it become a lovemark for the whole world. And we succeed. After all, 80% of the audience of the page are foreigners. We create content in formats that are interesting and trendy for them. The uniqueness of the case of Ukraine's Instagram page is that it speaks on behalf of people for whom freedom is the greatest value, appealing to an audience that understands and shares the value of freedom.

What is also important, we respond to current events in a timely and honest manner, providing the audience with verified data and facts. Such news usually requires additional fact-checking and maximum attention, but in return we always receive feedback from readers.

Therefore, we are now uniting the international community that shares the value of freedom, supports Ukraine and believes in the victory of light over darkness even in the darkest times.

Join the community of caring people! Let's fall in love with Ukraine together.