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Latest news from the BRAND UKRAINE team
Brand Ukraine International Conference 2025 is back: this year we focus on values as a nation’s shield and a strategic asset
Brand Ukraine International Conference, Ukraine’s flagship annual event on the country’s global image and reputation, returns in 2025 — and this year, it could not be more timely.
BRAND UKRAINE launches the international campaign Transparent Ukraine
BRAND UKRAINE is launching a new international communication campaign — Transparent Ukraine. Its aim is to highlight Ukraine’s progress in transparency, accountable governance, digital transformation, and reducing corruption risks.
Ukraine has dropped to 46th place in the 2025 Global Soft Power Index
This year, Ukraine has lost two positions in the Global Soft Power Index and now ranks 46th. Its overall score in the index has decreased by one point.
Ukrainian superpower: the first international conference on Ukraine's national brand was held in Kyiv
Ukraine's soft power became the main focus of the event as it helped win the hearts and minds of millions of people worldwide amid Russia's full-scale invasion.
BRAND UKRAINE Seminar for the European Parliament and the European Commission
The BRAND UKRAINE team organized a seminar on countering disinformation for the staff of the European Parliament and the European Commission as part of the Nations Against Disinformation initiative.
Ukraine's Global Perception Report 2023 by BRAND UKRAINE
Despite the predicted decline in global attention, Ukraine remains a recognisable and influential country.
Ukraine improved its indicators according to the Corruption Perceptions Index
In particular, during 2023, the country added 3 points in the rating.
Ukraine got second place in The Eastern Partnership Index 2023
Even though first place went to Moldova, the authors of the rating note Ukraine's significant progress in reforms contributing to its European integration.
Ukraine has improved its position in the Human Freedom Index for 2023
Compared to the previous year, Ukraine has risen 6 places in the Human Freedom Index 2023, ranking 83rd out of 165.
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