Ukraine.ua's campaign #FreeTheLeopards to provide Ukraine with German Leopard 2 tanks went viral on social media
Ukraine.ua's campaign #FreeTheLeopards to advocate for German Leopard 2 tanks for Ukraine went viral on social media and reached 111 million.
On Sunday, January 22, Ukraine's official Instagram page Ukraine.ua launched the #FreeTheLeopards flash mob to raise awareness of the delay in the delivery of German Leopard 2 tanks.
Following a meeting of the Contact Group on Ukraine's Defense in the Ramstein format on January 20, the German Federal Government did not make a final decision on the provision of Leopard 2 to Ukraine despite lengthy negotiations.
As part of the #FreeTheLeopards campaign, BRAND UKRAINE, the Ministry of Foreign Affairs of Ukraine, and the creative agency Bickerstaff.436. invited foreigners and Ukrainians to wear leopard clothing to express their support and emphasize that the delay in providing heavy weapons to Ukraine contributes to the continuation of Russian aggression.
On January 25, the German Federal Government made a decision to supply Leopard 2 tanks to Ukraine.
Meanwhile, the #FreeTheLeopards flash mob gained momentum among Ukrainians and international audiences, reaching millions of people on social media and provoking numerous media headlines worldwide as well as a massive wave of user-generated content. The campaign was supported by numerous influencers, businesses, CSOs, media, government institutions, designers etc. The numbers of #FreeTheLeopards flash mob coverage are still growing.