We aim to make Ukraine a LOVEMARK for the world

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About Us

Founded in February 2022, BRAND UKRAINE is a Ukrainian non-governmental organization working to strengthen Ukraine’s national brand in the world. The organization develops and delivers international communication projects and conducts ongoing monitoring of global perceptions of Ukraine.

Our mission and goals

Streamline activities

Strengthening the brand of Ukraine

Communication projects for international audiences

Monitoring Ukraine's perception in the world

Our team is developing Ukraine.ua together with the Ministry of Foreign Affairs of Ukraine.

We call this project a digital ecosystem, which includes the official English-language pages of Ukraine on Facebook, Instagram, LinkedIn, Spotify, TikTok, X (Twitter), Threads, WhatsApp, Youtube, and the official websites of Ukraine ukraine.ua and war.ukraine.ua.

Every month millions of foreigners receive verified information and learn interesting things about Ukraine on Ukraine.ua channels.

We call this project a digital ecosystem, which includes the official English-language pages of Ukraine in social networks:

Ukraine.ua pages in Arabic

Follow the official websites of Ukraine

ukraine.ua war.ukraine.ua

Photo by Maxim Weise

New Projects

Inspired by Winners

An international digital information campaign aimed at the Arab States of the Gulf.

BRAND UKRAINE International Conference 2024

The first international conference on Ukraine's national brand in the context of the full-scale war.

Nations Against Disinformation 2.0

Countering Propaganda and Fake News in the Age of AI.

All Projects

New Analytics

2025 Ukraine’s Country Reputation

The research, conducted by Reputation Lab, represents exclusive insights into how Ukraine is perceived around the world and explore the key factors shaping — or challenging — Ukraine's international reputation.

Thematic analytical material

Ukraine Support Radar

A special research of international media and Google queries on support of Ukraine and US-Ukraine relations.

Ukraine's Global Perception Report

Ukraine's Global Perception Report

2024

All Analytics

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