Managing Ukraine’s nation brand during a war
Nearly a year ago today, Russian forces invaded Ukraine. As missiles targeted major cities across the country, the team at Ukraine’s Ministry for Foreign Affairs launched a communication strategy intent on managing and communicating the nation’s narrative to the wider world.
Maria Lypiatska, Head of BRAND UKRAINE and Strategic Communications Advisor for the MFA, outlines how they’re telling Ukraine’s story to the world during a war and shares lessons from crisis communications that hopefully you’ll never need to use.
Read more in Maria's interview for City Place Nation.