Brand Ukraine International Conference 2025 is back: this year we focus on values as a nation’s shield and a strategic asset

Brand Ukraine International Conference, Ukraine’s flagship annual event on the country’s global image and reputation, returns in 2025 — and this year, it could not be more timely.

At a time when the world faces unprecedented geopolitical upheavals, one question echoes across every government, nation brand, and public diplomacy team: How do values become a strategic asset — and a shield for national security?

In the 21st century, wars are no longer fought only for territories. They target meaning, identity, and truth — things that must be protected as fiercely as borders. In this new reality, a nation’s brand is not just PR. It is an invisible but powerful shield — forged from the values a country stands ready to defend — and it protects alongside armies, diplomacy, and alliances.

The 2025 theme: Country Brand as a Shield: Values Guarding National Security
Together, we will explore how, in an age of hybrid threats, disinformation and shifting alliances, values become a compass, identity shapes trust, and strategic narratives form the frontline of defense.

Where: Kyiv — the heart of Europe’s fight for freedom and resilience.
This is where you will truly see and feel what it means when a nation’s values become its strongest shield.

Who should join?

If you work in:

• Government, place branding and public diplomacy,
• International business,
• Strategic communications and reputation management,

…or if you care about how your country stays trusted, resilient, and relevant in a changing world — this is the event for you.

What’s on the agenda?

• Fresh ideas that will expand your perspective
• Keynotes from top global speakers and thought leaders
• Real cases and practical tools you can apply the very next day
• Networking with the people who don’t just talk about change — they make it happen
• A special cultural program featuring Ukraine’s Cultural Forces initiative and a charity auction in support of Ukraine’s Defence Intelligence

More than just a conference — a manifesto of hope

BRAND UKRAINE International Conference is not another expert gathering. It is a call for those who believe that trust and values can still shape the world more than fear and force.

For those building the invisible infrastructure of trust.

For those who know: a strong nation brand today is a powerful defence shield tomorrow.

Tickets are on sale now! Early bird rate available until 18 August.

For our international friends and partners: we’ll help you plan your trip to Kyiv and share the best accommodation options with the highest safety standards. If you want to stand with Ukraine and join us in person — secure your ticket and write to conference@brandukraine.org.ua.

See the full program & get your ticket: buic.com.ua

Don’t miss the chance to be where the future of the rules-based order is being shaped — and leave with the ideas, tools, and alliances to help shape it, too.